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PUMA x THE HUNDREDS

A Hopeful Future

For this season, The Hundreds and PUMA wanted to raise awareness on sustainability, and create products ready for now and the future.

As a result, pieces throughout “A Hopeful Future” are made with recycled rubber and polyester, organic cotton, and chrome-free leather, while giving a message through the graphics.

For the accessories, we wanted to take a step further than material and take into consideration the use of the products.

We created a multi-purpose Convertible Bag that transforms from a crossbody bag into a tote, helping save one-time plastic bags in the process.

The cap is convertible so it saves space and will be easily carried in the bag or in a pocket.

Design: bag and headwear ( excluded graphic).

Photos: @PUMA SE / @THEHUNDREDS

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