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Lifestyle / Performance
Design consultant
Accessories & Footwear
From her design studio in France, Laura Castex works with brands to transform their ideas to products.
With more than 10 years working in leading sports companies, her experience now as freelancer helps international and new brands to create meaningful and sustainable collections.
Design process
Each step of the project is a different service.
Each process is unique to the brand.
1. STRATEGY
Analysis of the brand
Analysis of the market
Define the consumer and the needs
Define the collection plan
2. TREND RESEARCH
Trends
Colors
Materials
Technologies
etc...
3. PRODUCT IDEATION
Create unique concepts
Exchange together to refine the direction
Create final design and options
4. DEVELOPMENT
Sourcing
Technical drawings
Production follow up
Product & price review
Finalise the product
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