Design + Strategy
Consultant
FUNCTION ALWAYS LEADS DESIGN
Design of technical bags and accessories. Design to production
For me, great design always begins with function. A bag, a vest, or an accessory must first solve a real need.
And when it does, it becomes part of people’s active lives, whether on the trail, the road, or in the city.
With over 14 years of experience, I help performance-driven brands turn ideas into technical products that perform, last, and inspire. I guide the entire journey, from defining the strategy and creative direction to design, CMF, sourcing, and production. Every step balances performance, sustainability, and commercial reality.
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I work with brands of all sizes!
from startups who are discovering the product world for the first time, to established players seeking to refresh and elevate their collections.
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My specialty is technical bags, but I also design head-to-toe accessories (excluding apparel), giving brands the chance to expand their vision and create complete, performance-driven collections.
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Ready to bring your next product to life? Let’s design it together.
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Services
COLLECTION PLAN
CREATIVE DIRECTION
ACCESSORIES DESIGN
CMF STRATEGY
DEVELOPMENT & SOURCING
A clear collection strategy built on brand identity, market analysis, and consumer insights — blending innovation, trends, and commercial impact.
A brand vision that reflects core values and strategy. Seasonal or long-term, it delivers a strong, authentic, and distinctive message.
From sketches to 3D models, ideas become functional designs that balance creativity with technical precision for sports, outdoor, and lifestyle.
Mood boards and seasonal palettes that align colors, materials, and finishes with trends and commercial needs — bringing products to life with fresh energy.
Support from factory sourcing to prototype refinement, ensuring the right materials, construction, and costs until the product is market-ready.
Each step of the project is a different service. Each process is unique to the brand.
Let's set up a plan!
CLIENTS
