PUMA x Selena Gomez

From SS19 to AW19

For 2 seasons, with the PUMA team we worked under the creative direction of Selena Gomez to create 2 collections.

The SS19 collection is Active and Stylish, it can be worn from the gym to the airport, or for a coffee with friends.

The products plays with material and hidden graphics/details.

For the training range, the bags are more technical with reflective details and mesh overlay that lets appear traveling inspired graphics.

While the sportstyle range answers more a trend relevant needs with leather like material with perforations that let the lining shine through contrasted with metal details.

Design: bag and headwear ( excluded graphic).

Photos: @PUMA

The second season is rugby inspired and ready for winter.
Selena wanted her third collection with PUMA to be comfortable yet stylish and stand out in a class of its own.
The training range contrast the bold rugby-inspired stripes with a satin quilted fabric.
While the sportstyle range includes a repeat icons graphics on trend silhouettes.