Hello I'm Laura
I am a accessories and footwear designer freelance, specialized in sportstyle and performance.
With a master in design product and more than 12 years of experience in the sport industry,
I want to share my expertise on the products and the business.
Working across different categories from lifestyle to performance, shared design experience with many partners from the music industry as the Weekend, Selena Gomez, to fashion brand as Karl Lagerfeld and Han Kjobenhavn, it has expand my work tremendously, allows me to be flexible, quickly reactive on projects and organised.
As designing is not only creating a beautiful product, by working with me, we will make sure that the final product will answer the right need for your brand, your consumer and the planet.
I am looking forward to meet you and discuss your project.
EXPERIENCES and COMPETENCES
Octobre 2021 - Actual
Designer Freelance
Accessories and footwear designer.
Supporting brands from trends, collection plan to design and production follow up.
June 2014 -Actual
SENIOR ACCESSORIES DESIGNER/
ACCESSORIES DESIGNER
@PUMA
In charge of multiple accessories collection: Running/training , SELECT, BasketBall, Women and Kids.
The position includes:
Strategy of the collection
Trends and consumer research / Material and colors
Design of the range included BAGS and HEADWEAR.
Technical drawing and development with the factories
+ Management of Junior designer and Interns:
Hiring / Learning and development / Time management
Supervising the design direction
+ Development of working tools for the accessories team
COMPETENCES:
Time and organisation management in order to work on different ranges simultaneously
Leading skills
Consumer and trends analyses
Product knowledge
sustainability needs
Costs and efficiency
February 2013 - June 2014
FOOTWEAR DESIGNER
@PUMA
In charge of SMU FOOTWEAR, special project for countries or accounts
The position include:
Trends and Consumer research / Material and Colors
Design of footwear for Women, Kids and Unisex
Technical drawing and development with the factories
COMPETENCES:
Understanding of different needs by countries and region
Consumer and trends analyses
Product knowledge
Costs and efficiency
Nov. 2012 - February 2013
INTERN FOOTWEAR DESIGNER
@CREATION&FOCUS
Innovated and prospective design
The position include:
Trends and Consumer research / Material and Colors
Design of footwear
April 2012 - October 2012
INTERN FOOTWEAR DESIGNER
@ADIDAS ORIGINALS
Supporting the team on the woman collection
The position include:
Trends and Consumer research / Material and Colors
Design of new silhouettes
Color and material update on existing silhouettes
Technical drawing and development
COMPETENCES:
Knowledge on the industry process
Flexibility and fast working
International team work
July 2011 - December 2011
INTERN ACCESSORIES DESIGNER
@MILLET
Supporting the team on the collection
The position include:
User and sport practice analysis
Design of new backpack silhouettes
Color and material update on existing silhouettes
Technical drawing and development
Graphics and flyers for IF3 Annecy
COMPETENCES:
Analysis of the sport and needs during the practice
Technical development
June 2010 - October 2010
INTERN TECHNICAL DESIGNER
@QUIKSILVER
Supporting the team on the technical collection
The position include:
Trend and consumer research
Design of new product including EYEWEAR, GOGGLES, WATCHES.
Color and material update on existing silhouettes AS SNOWBOARD HELME..
Technical drawing
COMPETENCES:
Analysis of the sport and needs during the practice
Technical development
January 2010 - March 2010
INTERN FOOTWEAR DESIGNER
@RIPCURL
Supporting the team on the footwear collection
The position include:
Trend and consumer research
Design of new women collection.
Color and material update on existing silhouettes.
Technical drawing and development
COMPETENCES:
Analysis of the consumer
Technical development