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PUMA Basketball

From AW21 onward

For AW21, I took over the basketball collection for designs of the bags and headwear.

Photos: @PUMA



AW22 brings a new fresh look to the basketball collection, with new performance bags.
The backpack and sportbag have big volume, to carry large size shoes, outfit, water and ball. Shoes compartment are fitted to basketball player size and breathable.
There are separated compartment for post game clothes.



Targeting the player from the arena tunnel to the training court, the lifestyle collection is more playful with graphics and colors, telling the story the creative direction. 
Playing with colors, finishes, details on trims and webbing.

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