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Lifestyle / Performance 
Design consultant

Accessories & Footwear

From her design studio in France, Laura Castex works with brands to transform their ideas to products.

With more than 10 years working in leading sports companies, her experience now as freelancer helps international and new brands to create meaningful and sustainable collections.

PUMA training bag
tapis de yoga
Palomo PUMA backpack
Basketball bag
PAM PUMA trail backpack
Basketball duffle bag
PAM PUMA bob
Hummel backpack.jpg

Design process

Each step of the project is a different service.
Each process is unique to the brand.

1. STRATEGY

  • Analysis of the brand

  • Analysis of the market

  • Define the consumer and the needs

  • Define the collection plan

2. TREND RESEARCH

  • Trends

  • Colors

  • Materials

  • Technologies

  • etc...

3. PRODUCT IDEATION

  • Create unique concepts

  • Exchange together to refine the direction

  • Create final design and options

4. DEVELOPMENT

  • Sourcing

  • Technical drawings

  • Production follow up

  • Product & price review

  • Finalise the product

logo-clients.gif

WE WORKED TOGETHER

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