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Lifestyle / Performance 
Design consultant

Accessories & Footwear

From her design studio in France, Laura Castex brings your brand’s vision to life.

With over a decade of experience at leading sports companies, Laura now offers her expertise as a freelance designer, helping both established and emerging brands create collections that are innovative, sustainable, and unforgettable.

 

Explore how we can elevate your brand through thoughtful design.

PUMA training bag
tapis de yoga
Palomo PUMA backpack
Basketball bag
PAM PUMA trail backpack
Basketball duffle bag
PAM PUMA bob
Hummel backpack.jpg

Design process

Each step of the project is a different service.
Each process is unique to the brand.

  • Analysis of the brand

  • Analysis of the market

  • Define the consumer and the needs

  • Define the collection plan

  • Trends

  • Colors

  • Materials

  • Technologies

  • etc...

3. PRODUCT IDEATION

  • Create unique concepts

  • Exchange together to refine the direction

  • Create final design and options

4. DEVELOPMENT

  • Sourcing

  • Technical drawings

  • Production follow up

  • Product & price review

  • Finalise the product

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WE WORKED TOGETHER

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