Lifestyle / Performance
Design consultant
Accessories & Footwear
From her design studio in France, Laura Castex brings your brand’s vision to life.
With over a decade of experience at leading sports companies, Laura now offers her expertise as a freelance designer, helping both established and emerging brands create collections that are innovative, sustainable, and unforgettable.
Explore how we can elevate your brand through thoughtful design.
Design process
Each step of the project is a different service.
Each process is unique to the brand.
Analysis of the brand
Analysis of the market
Define the consumer and the needs
Define the collection plan
Trends
Colors
Materials
Technologies
etc...
3. PRODUCT IDEATION
Create unique concepts
Exchange together to refine the direction
Create final design and options
4. DEVELOPMENT
Sourcing
Technical drawings
Production follow up
Product & price review
Finalise the product